La Libanaise Des Jeux - About - Company Profile

Established in 2001 by founders with more than 30 years of lottery experience, La Libanaise des Jeux sal (LLDJ) becomes in September 2002 the official and exclusive operator of lottery games in Lebanon under the supervision Lebanese Ministry of Finance MOF. In 2005, LLDJ penetrates the Bahraini market with a local partner, launching its first lottery business outside Lebanon, before expanding to Ghana in 2007. Two years later, LLDJ becomes one of the few companies worldwide to sell lottery through SMS and expand geographically to other companies in Africa. Currently, LLDJ worldwide reaches a total of 3,550 points of sale in 6 countries.

In Lebanon, the company’s product portfolio includes draw games such as the famous LOTO, Yawmiyeh, a wide variety of scratch games, and the supply of electronic mobile recharge vouchers through its POS terminals.

LLDJ plays an important role in the Lebanese economy allocating more than $42.4 million dollars annually to the Government’s budget while returning around 45% of its revenues as prizes to the Lebanese people who invest their winnings, thus increasing consumption and contributing to a healthy economic cycle.

In addition, by selling its lottery and scratch cards across a nationwide POS network which grew in a decade from 150 to 1,500 locations, the company largely contributes to the endorsement of hundreds of local businesses which revenues from their lottery operations exceed $5 million USDollars annually, excluding non-direct benefits.

LLDJ is also one of the most socially active companies in the country, funding diverse social, humanitarian, ecological and recreational projects all year long.

Committed to delivering smiles in every way possible, the company employs 100 qualified professionals all performing with high ethics and according to the principles of fairness, equality and objectivity. The team members constantly innovate to introduce new and fun games that cater to popular demand.

Today, LLDJ stands as a benchmark for lottery operations worldwide enjoying a long and proven track record of achievements and customer satisfaction with $547 million dollars distributed to more than 31 million winners over 15 years.