LLDJ’s draw games consist of the all-star LOTO, its complementary game Zeed, and Yawmiyeh
They represent the company’s main income source and bear witness to LLDJ’s remarkable achievement in upgrading the Lebanese lottery sector.
In fact, the LOTO game remained poorly exploited up until 2002 when LLDJ took over.
The company launched a full-fledged revamp operation of the game including the uplifting of its visual identity to represent the iconic “smiley face”, the halving of the LOTO grid to accommodate a wider audience, and the expansion of the LLDJ point of sale network to cover 1,500 stores nationwide. Furthermore, LLDJ carried out a complete infrastructure renovation by adopting a state-of-the-art computerized system and increasing the number of draws to 2 per week for Loto and Zeed, and 5 per week for Yawmiyeh.
Today, the company continues to innovate by adding an online gaming platform that enables people to play through the company’s website as well as by introducing a mobile application with an SMS Gaming Service “LOTO SMS 1020”, in addition to enabling candidates to receive draw results by SMS through the 1033 service.
In line with its product diversification approach, LLDJ gradually introduced a fun variety of instant-win scratch games including: