Sponsorship is one of the marketing strategies of La Libanaise Des Jeux. But no matter how numerous and diversified the events sponsored by La Libanaise Des Jeux, the company's social role as a sponsor remains its number one priority.

In this way, the company is attempting to meet some of society's pending needs in the view of boosting its products and establishing a closer bond with its clients. Nevertheless, the company has to choose from a great number of requests and its decisions are made on the basis of budget, PR and advertising impact.

Our principal activities so far have been:

Basketball, automobiles, indoors sports, music, theatre, folklore, comedy, art, the environment, radio/TV, various popular sports events, cultural events and all sorts of social activities.

Nevertheless, LLDJ is not satisfied with simply being a sponsor and is often an active participant in such events.